The modern retail market is dominated by jack-of-all-trades labels attempting to offer all things to all men, and doing none of it particularly well. That’s fine if you’re happy to just wear whatever, but if you’re the kind of guy who likes quality garments with real stories and heritage behind them, there are far better places to spend your money.
Some labels have spent decades if not centuries honing their respective crafts and becoming leaders in their fields. These are the brands that either picked a lane and stuck with it, or produced a specific product so brilliant that it became their whole identity. We’re talking menswear’s Coca-Colas, Rolls Royces and Apples – the labels that are the biggest and/or best at what they do.
It’s by no means an exhaustive list, but below is our pick of the brands that we feel are masters of their crafts. Whether it’s creating the perfect everyday sneaker or producing the world’s finest cashmere, these are the names you need to know.
Does Levi’s produce the best denim on the face of the earth? Absolutely not. There are thousands of…