Dubai’s GITEX entered its 42nd year as a globally renowned tech conference and tradeshow. Earlier this year the first overseas version debuted in Morocco in North Africa, and an even bigger return is planned for May 2024. But to have a stake in Africa’s technology ecosystem and a potential $180 billion digital economy) the UAE will need to do more than tradeshows.
For many years, it was called GITEX Technology Week or simply GITEX Dubai. After 42 years, the iconic technology tradeshow, like the country which hosts it, is no longer content with being a regional technology powerhouse. While Kaoun International (Arabic for “Universe”), a newly formed event management company tests new markets, a deeper engagement strategy seems to be missing, especially for growing technology markets in emerging economies.
After co-hosting the first overseas GITEX in Marrakech earlier this year, organisers of the 42-year-old GITEX tradeshow announced the launch of preparations for a European version at this year’s edition of GITEX in Dubai. The first GITEX Berlin is being organised in partnership with Messe Berlin, a German events management company and is…
Abraham Augustine
<
https://techcabal.com/2023/10/23/dubais-global-tech-ambition-needs-an-africa-strategy/
