Eden Life is launching an e-commerce marketplace for vendors to sell products in categories such as food, medicine, beauty, and cosmetics.
Eden Life, the Nigerian home service platform that provides laundry, cleaning, and meal-delivery services, is launching a new marketplace product as part of its broader strategy to expand into the larger retail market. The marketplace will allow vendors and small businesses in categories like beauty and cosmetics, electronics, food, and medicine to sign up to sell on the platform.
“Our vision is to 10x the quality of life. Marketplace will enable us to scale our vision to 10x the quality of life across Africa,” said Deji Adeleye, the head of marketing at Eden.
In response to the dwindling purchasing power in Nigeria, Eden Life has been forced to rejig its model. The company launched in 2019 as a home management service to “improve people’s lives” by outsourcing their laundry, house cleaning, and meal delivery needs to vetted professionals. But its subscription model and cost have cut it from a larger market.
In 2021, Eden Life had a customer base of around 600 people paying an average subscription…
Tobi Afolabi
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https://techcabal.com/2023/11/13/eden-life-e-commerce-platform/
