A recent social media challenge has people talking but is also sparking some controversy. The “Esther was Black and Broke” challenge started on TikTok with a wordplay. The phrase “Esther bleached” sounds like “establish,” and many people used the sound to show their own “glow up” over time.
This glow-up could involve better phones, trendier clothes, or even a change in skin tone for some. Celebrities like Mercy Eke, Toyin Abraham, Real Warri Pikin, Saga Deolu, and Tacha Akide even joined in!
However, not everyone loves this challenge. Some people say it promotes colourism, the idea that lighter skin is better than darker skin. They worry the challenge suggests having dark skin is unattractive. A TV host even spoke out against it on social media.
Adaeze Okechi
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