Throughout history, makeup has evolved to reflect societal trends and individual expressions — from the thick, dramatic eyebrows of silent films to the iconic winged eyeliner of the 1960s, immortalized by Audrey Hepburn, and the contouring craze popularized by Kim Kardashian in recent years.
Each season introduces a new style, a look, or a fashion moment, often led by a notable celebrity or fashion icon. Yet, for so long, replicating the mesmerizing looks of movie stars or the avant-garde makeup seen on the runways was a challenge for the everyday beauty enthusiast. Many of us have wondered how those iconic looks were achieved since professional makeup artists closely guarded the secrets, techniques, and tools of the trade.
However, with the advent of social media, we’ve entered a new era. Makeup artists are now taking to Instagram, YouTube, and TikTok to offer a behind-the-scenes peek at the creation process of some of the most memorable beauty moments, making it easier for us to experiment with these trends ourselves.
Here’s how the beauty industry has been revolutionized in this digital age…
#1. Transformation through tutorials
Platforms like Instagram and…
Ranti Ishola
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